Symbol mark

[주]금강특장차는 세계를 달린다.

심볼마크 파란색의 의미는
뛰어난 기술력, 희망, 꿈, 미래입니다.

Kumkangtop Run The World.The symbol mark blue means superior technology, hope, dream, future.

KUMKANMOTORS's symbol mark, a combination of the frame that represents the world and implication of the ‘driving road', represents the corporate image of driving through out the world. KUMKANMOTORS's pride is incorporated in its advanced technology.

The blue color of the symbol mark represents KUMKANGMOTORS's management principles of making solid special vehicles with advanced technology. The colors that are used in the symbolic sense of hope, dream, and future are the colors that represent the company's corporate intent.

Logo type

KUMKANGMOTORS Korean logo
KUMKANGMOTORS English logo

Logo type refers to the unique writing style that represents the corporate name. Together with the symbol mark, it is one of the most important element that consists KUMKANGMOTORS's corporate identity program.

The logo type was developed to make harmony with the symbol mark in a modern style without decorative parts. The logo type has been adjusted in proportion each letter form, and therefore the letter form, thickness, ratio, or other characteristics should not be modified. When duplicated, it should be conducted through photographic engraving reprinting method according to manual reprinting materials or through the computer's data printing method. In case of special large size production, it should be done according to the grid regulation of reprinting materials.

Signature

Up and down combination of Korean and English
Left and right combination of Korean and English

Brand slogan
Up and down Korean and English slogan combination

The brand slogan signifies 'company with a future' and indicate the willingness to be a company that shares the clients dream and future.

The official mark of KUMKANGMOTORS should be combinations of symbol mark and logo that follow certain regulation. Such combination of symbol mark and logo that follows certain regulation is called the signature. For a consistent corporate image, the signature should follow official regulation, and therefore, in case of enlarging and reducing it, the spacing and font size should be arranged in certain proportion. The examples of the signature are the most effective combinations of the symbol mark and logos in consideration of visual effects and corporate image, which can be used in advertisement, stationary, billboards, and other mediums.

Dedicated Color

KumKangTop Blue
Pantone 2748C
CMYK 100 / 95 / 17 / 10
RGB 1 / 32 / 139
KumKangTop Gray
Pantone Cool Gray 8C
CMYK 26 / 18 / 16 / 0
RGB 190 / 194 / 199
KumKangTop Gold
Pantone 4505C
KumKangTop Gray
Pantone Process BlackC
CMYK 0 / 0 / 0 / 100
RGB 0 / 0 / 0

Process colors should follow the color expression method based on CMYK. CMYK is regulation on limited use of combining 4 colors of cyan, magenta, yellow, and black. ex) Offset printings, such as newspaper or magazine advertisement and real picture printing, are produced through process color.

RGB colors are expresses by the combination of the 3 colors of light : red, blue, and green. RGB color mode is used in picture images, TV, and digital computer graphics. RGB color is a regulation for expressing colors in various image media. It should not be used for printing materials. ex) TV advertisement, website, broadcasting data are produced under RGB color regulation.

Pantone color is a color designation method of standard printing ink, which is used worldwide in graphic art and printing. It is the color regulation KUMKANGMOTORS uses in various items. (Pantone cool gray 1C color is included in the prescribed pantone color.) ex) Stationary and promotion materials are made according to spot printing Pantone 2748C.Printing method of billboards, banners and production of coloring and embroidery follow the Pantone color regulation.